![]() Maybe you’re researching different products that you’re planning on buying. Now try to see things from a different perspective: how exactly do you spend your time online, surfing the web, while you’re not tweeting or stalking and/or un-friending people on Facebook? While more than a few visitors may turn to Google just to get an expert insight on a certain matter, find the cheapest pizza in town, or learn how to paint their fences on their own, most individuals turn to online search when they truly want something and are ready to spend money on it.īig Brother? It’s Google: They’re Everywhere On the other hand, here’s an important aspect that you may have been neglecting all along: people who use search engines in general and Google in particular, are already inclined to make a purchase. These numbers indicate that the Facebook addiction is quite strong and manages to influence our daily choices to some extent. Controversially, less than 40% of all Americans complete basic assignments on a daily basis, like travelling to their workplace, doing housework, or buying consumer goods. The same source mentions the fact that 40% of all U.S citizens are active Facebook users. Even so, Google still counts on a bigger audience (238 million unique visitors) than Facebook (207 million).Īccording to a recent article published by Bloomberg, Americans actually spend more time checking their feeds than taking care of their beloved pets. Facebook is the corner where users share their likes and dislikes openly and freely. Furthermore, Facebook is the place where quality content gets shared to death this is the environment where solid communities are formed around best-selling products and services. On the other hand, Facebook does a great job at keeping its people close.Īnd according to the recent stats unveiled by Search Engine Watch, users spend at least 39 minutes on Facebook every single day. You may be wondering: how is this even possible, taking into consideration the steady decline of Google+? Not too long ago, social media experts predicted the death of this social networking platform, advising users to repurpose their content, relocate, and re-evaluate their current marketing strategies before it’s too late.Īccording to Inc.com, with Google+ stationed in Google’s graveyards, people relying on this network to promote their businesses should start to focus on finding an exit strategy compatible with their long-term goals. While Facebook may (still) take pride in the highest number of members (1400 million), compared to Google (1200 million), Linkedin (347 million), Twitter (288 million) and The New York Times (57 million), the giant platform that encourages the development of thousands of online communities is still overthrown by Google when it comes to counting dollar bills.įacebook is in charge of an ad business that brings around 12 billion dollars per year in revenues, but Google stays on top of the game by reporting digital revenues estimated at $61 billion each year. Aside from dominating search and making its main competitors bite the dust, Google is also reshaping the world of digital advertising. This applies to anyone who needs to sell their services or products.Īs long as you’re striving to bring your products and services into the spotlight, you should be focusing on premium content that could become visible and memorable due to the exposure guaranteed by Google, simply because Google is the leader for best ad method today. These days, it is wiser to invest in Google instead of pouring money into billboards and old-school promotional campaigns. Other search engines pale in comparison. Old marketing is dead. As a matter of fact, this prominent player has succeeded in exceeding the performance of first-class publishers, such as The Guardian or The New York Times. In other words, Google knows how to monetize its UVs like a pro. These days, Google is going beyond search and taking over advertising, generating over $61 billion in ad revenue alone in 2014.Īccording to the numbers provided by, Google has managed to crush all its competitors in terms of financial performance linked to its number of unique visitors (UVs) recorded on a monthly basis. Google is Making History as the Uncrowned King of Online Advertising Here’s the truth: Google offers you the simplest and most convenient way to bring and keep your brand into the spotlight. Many business owners who don’t specialize in SEO are easily deterred from staying up-to-date with the search giant when they learn the changeability of Google, but it’s more crucial now than ever to embrace creating good content that Google will serve to readers. It’s today’s billboard that millions and millions of people see at any given moment. About 40,000 search queries are processed every second on average. Founded in 1998, today more than 1.17 billion people use it.
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